With your mission statement created, it is now time to move onto the vision statement. Again, people think that vision statements are only for businesses and corporations. This is not true. The mission statement is letting people and organizations know where you are. The vision statement is letting people, organizations, and more importantly yourself know where you are going. Vision statements are forward thinking and help create a goal for yourself that you would like to achieve. Your vision statement changes over time once the set goal is achieved. Your vision statement should also be a goal that uses your current mission statement as a way to achieve it.
Below are some vision statements:
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
IKEA: To create a better everyday life for the many people.
TED: Spread ideas.
A great example of a mission and vision that are utilized together is Tesla.
Mission statement: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Vision statement: To accelerate the world’s transition to sustainable energy.
In reading this, you know who they are, what they stand for and what they want to achieve. What does your vision statement say about you?